The Catch-22 of Email List Building
The boss may not like it, or understand it, but the best way to improve email performance could be as simple as (gasp!) decreasing the size of your email list. Click here to read more

Running With the Wrong Crowd?
Your Email Service Provider’s clientele can directly impact your email deliverability. Click here to read more

8 Email Strategies for 2008
Introducing eight key email marketing strategies for success in 2008 Click here to read more

How to Build a Test Plan to Improve Your Email Program's Effectiveness
Here's an exerpt from SubscriberMail CEO Jordan Ayan's book "The Practical Guide to E-mail Marketing" on email testing. Use this checklist next time you go into a meeting to discuss how to improve your e-mail marketing performance. Click here to read more

SubscriberMail CEO Authors Book of Email Marketing Tips to Increase ROI
Highlights Include "Seven Dirty Words," Segmentation and Testing Tools for Better Email Delivery Click here to read more

Email Marketers Report Success Despite Lagging Economy
Email marketers adapt to tight resources and inbox clutter to report improved results. Click here to read more

Best Practices for Post-Merger Email Marketing
Any company that merges or incorporates another into its fold ends up dealing with several e-mail marketing challenges. Click here to read more

Everything You Need to Know About Email Marketing, You Learned from Your Mother
Tuck your shirt in. Clear your plate. Speak when spoken to. For most people, a mother's wisdom helped them navigate through life as a child and imparted values that still influence their actions today. Marketers would be wise to apply some of mom's lessons to their email marketing efforts. Click here to read more

Rolling Strikes
Who says the word "free" doesn't work with e-mail? Click here to read more

Designing email messages for Outlook 2007, Windows Live Hotmail and Yahoo! Mail
Recent and upcoming changes from major organizations in the email marketing industry will add a layer of complexity to designing email creative that is effective and displays consistently across all email clients. Click here to read more

E-mail Metrics: What Are You Angling for?
E-mail metrics can provide tremendous insight, but they also can be incredibly misleading. Click here to read more

Email Authentication Update
In May, 2007, the email marketing industry converged in Boston for the Authentication and Online Trust Summit to discuss email authentication as well as online trust and security. We've compiled a few key updates that every email marketer should know about email authentication. Click here to read more

Blocked images on incoming e-mails present problems for marketers
With many consumers blocking images on incoming e-mail, marketers must be prepared to use other means to engage their audiences, according to a new study from SubscriberMail. Click here to read more

Email March Madness
Is your email marketing game strategy keeping you ahead of the competition and producing wins? Here are some game plans to get your campaigns in top shape for a winning season. Click here to read more

Email: Time for a Makeover
E-mail marketing's been around a long while, relatively speaking, insofar as online marketing is concerned. It was a white-hot topic two or three years ago, but talk has largely shifted to sexier forms of online marketing: search, video, and all that is Web 2.0. Click here to read more

SubscriberMail Addresses Needs of Sophisticated Email Marketers
SubscriberMail, a provider of advanced email marketing development and delivery services, has enhanced its core application to meet the needs of companies that use email to send newsletters, promotions, and special offers. The newly enhanced system continues SubscriberMail's the focus on providing exceptional ease of use, and provides users even more ways to measure the success of their email campaigns. Click here to read more

E-mail marketing-a bright star in a dim economy
One question has dominated my conversations with clients and in online forums over the past several weeks: “Is my e-mail marketing plan recession-proof?” Click here to read more

SubscriberMail earns top marks among email service providers for second consecutive year
Leading analyst firm finds SubscriberMail to be highest overall business value among email service providers in the small and midsize market category Click here to read more

6 eNewsletter Reminders
A good eNewsletter best practices article by Jordan Ayan, the chairman of Create-It! Inc., a technology consulting firm, as well as the CEO of SubscriberMail (www.subscribermail.com), an e-mail marketing company that provides permission-based marketers with services and tools to develop and deliver e-mail. This appeared in Chief Marketer magazine. Click here to read more

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