SubscriberMail Addresses Needs of Sophisticated Email Marketers


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SubscriberMail Addresses Needs of Sophisticated Email Marketers

SubscriberMail, a provider of advanced email marketing development and delivery services, has enhanced its core application to meet the needs of companies that use email to send newsletters, promotions, and special offers. The newly enhanced system continues SubscriberMail's the focus on providing exceptional ease of use, and provides users even more ways to measure the success of their email campaigns.

Spending on email marketing is expected to rise this year to $950 million from $885 million in 2005, according to JupiterResearch. The New York research company predicts that spending will increase nearly 16% to $1.1 billion by 2010. Yet many companies are struggling with overworked in-house systems or overly complex outsourced solutions.

"Email marketing is an increasingly significant component of the marketing mix, but often email marketing systems are designed by programmers, not marketers," said Jordan Ayan, CEO of SubscriberMail. "Our solutions are designed from the ground up to be completely intuitive for marketers, which means our clients can focus on designing innovative marketing campaigns. Our enhanced system, coupled with our expert client services team, makes it possible for non-technical marketers to develop, deliver and measure highly segmented email marketing campaigns."

Key new features

1. Redesigned 'start' page that presents a dashboard view of the most recent email campaign and critical system messages. 2. "Quick Link" icons that provide a basic overview of commonly used features and activities, along with a fast way to navigate to each area of the system. 3. Improved workflow, useful contextual tips to help users get the most out of the system, and a complete overhaul of the built-in help system. Video tutorials of each functional area of the system are also available. 4. SubscriberMail has always offered live, in-depth campaign reporting. New reporting features make it easy to get fast reports either on-screen or as hardcopy to share with team members, and enable sophisticated campaign comparisons. For example, a company can compare the open rates of several email campaigns to test the effectiveness of different email subject lines.

About SubscriberMail SubscriberMail LLC provides email marketing services and technology, delivered via an ASP model, that enable organizations to create, deliver and measure email newsletters and campaigns with simplicity and sophistication. SubscriberMail meets marketers' needs through exceptional customer service, flexible integration with existing technology, and the highest deliverability results in the industry. SubscriberMail was ranked first in overall business value in a 2005 JupiterResearch report, and has been recognized with the ClickZ Marketing Excellence Award for three consecutive years. The company has hundreds of clients, including the American Marketing Association, ACNielsen and the Chicago Bulls. Visit SubscriberMail on the web at http://www.subscribermail.com.

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