Email Marketing Best Practices

Double Opt-In
You may have heard a lot recently about the process of 'double opt-in' email campaigns. Here's a brief look at what double-opt in actually means and the pros and cons. Click here to read more

Increase your Open Rate
There are any number of ways people measure their success at email marketing - the fact that it is so measurable in so many different ways is one of the greatest strengths of the technique. One of the first metrics to emerge at the dawn of email marketing was the open-rate. How many of your recipients are opening the email that you send in order to actually GET the marketing message? Click here to read more

Why People like HTML Email Marketing Messages
The results of a recent survey showed that when people preferred HTML email marketing newsletters, they preferred them because... Click here to read more

Email Marketing Tips for Tourism Marketers
These are troubled times for the tourism industry. The marketing dollars spent now, more than ever, must hit their mark. Direct email marketing is a low-cost, high yield avenue that many hotels, travel associations and tourism groups are taking to get the most from marketing budgets strained during tough times. Click here to read more

Email Marketing Permission
Email marketing permission. It's defined as 'formal consent' to receive email marketing messages. Permission is a hot topic in email marketing. In this article, we'll take a quick look at what it is, what it isn't, and how to go about getting it. Click here to read more

Email Marketing Tune-Up
Organizations should periodically take some time to review how email marketing tactics have been performing, as well as what should be modified for email marketing effectiveness. Click here to read more

3 Easy Ways to Track your Email Marketing
You can hardly read a business magazine these days without being reminded of ROI, Return on Investment. From an email marketing perspective, understanding this number helps you determine where to put your advertising dollars, which campaigns are performing best, what percentage of your dollars are turning directly into income, and how much it costs you to find and retain customers. Click here to read more

SubscriberMail's email marketing software and services | Site Map | Contact Us

Copyright 2004 SubscriberMail TM, LLC. All rights reserved - Patent Pending