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Email Marketing Best Practices Email: Time for a Makeover
E-mail marketing's been around a long while, relatively speaking, insofar as online marketing is concerned. It was a white-hot topic two or three years ago, but talk has largely shifted to sexier forms of online marketing: search, video, and all that is Web 2.0.
If you've allowed the e-mail component of your online marketing strategy to become, well, like part of the furniture, it's time to bring in e-mail's equivalent of a stylist for a fresh look and fresh ideas. E-mail's role is changing, the technology is advancing, and its horizons are broadening. Everyone who attended our e-mail forum in New York this week was positively turbocharged with new ideas that expanded notions of what e-mail can accomplish now and in the future.
Read the full article at ClickZ
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