First Impressions Count


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Email Marketing Research

First Impressions Count
A recent study reported that 40% of Internet users in the US changed their opinions of brands due to information they gathered online. This data is reinforcement that it's more important than ever to make sure that the image you are portraying online, and especially in your email marketing, is an accurate reflection of your brand. Here are a few areas to consider when analyzing your brand reflection in your email marketing?

Design - Is the overall look of your email messages appealing? Do your email campaigns "look" like they fit with the rest of your marketing material? Do your emails have the appropriate colors, images and format to make a positive impression on your audience?

Subject Line - Is the subject line of your emails reflecting your brand and personality? Make sure that the words you use in the subject line are carefully chosen. This is the first statement your audience will read!

Content - Is the content in your email campaigns worthwhile and interesting to your audience(s)? Poor content erodes your brand. If you send your constituents poor content, they connect your brand with the quality of the content.

Utilities - Can your audience interact with your emails easily and consistently? Items like changing preferences, signing up, forwarding the email and unsubscribing all are a reflection of your brand. The easier your email is to work with, the easier your organization is to work with.

Remember, first impressions count. In person, online, and even in your email marketing!

What's the first impression your email marketing campaign is giving?

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