Email Marketing Research

The Great CAN-SPAM Freak Out
CAN-SPAM is driving email marketers nuts. With scary penalties, confusing interpretations, and an expert around every corner telling you what to do, you can't blame them. Pay attention to CAN-SPAM, but stop worrying. You're going to be just fine. Click here to read more

First Impressions Count
A recent study reported that 40% of Internet users in the US changed their opinions of brands due to information they gathered online. This data is reinforcement that it's more important than ever to make sure that the image you are portraying online, and especially in your email marketing, is an accurate reflection of your brand. Click here to read more

Email Marketing Creative Formats- Text or HTML?
HTML email continues to dominate the industry as the preferred format and ad copy choice among permission-based email marketers. Find out what the trends are in email formats Click here to read more

Designing email messages for Outlook 2007, Windows Live Hotmail and Yahoo! Mail
Recent and upcoming changes from major organizations in the email marketing industry will add a layer of complexity to designing email creative that is effective and displays consistently across all email clients. Click here to read more

Email Authentication Update
In May, 2007, the email marketing industry converged in Boston for the Authentication and Online Trust Summit to discuss email authentication as well as online trust and security. We've compiled a few key updates that every email marketer should know about email authentication. Click here to read more

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